BEING PART OF SOMETHING BIGGER

Developing the concept for Ljubav Europes second big collection. This time it was important to give the brand a feeling of being birthed and explaining the viewer something is happening that will last. Playing with the saying „down to earth“ and also being inspired by the trend of outdoor collections with e.g. the tarp in the Background gives this collection a special presentation.

Personal tasks
concept + director + art direction for the photography + production